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Marketing Basics Webinar

11:00 AM - 12:00 PM
Rhode Island Small Business Development Center
Cost: Free
Online Event
Kingston , RI 02881

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Small business owners are welcome to join us to review basic marketing strategies and tactics to help businesses stay engaged with their customers during this challenging time.   Note: this presentation will be done through WebEx, a videoconferencing software. After participants register, they will be sent a link for the meeting.


During this free 30-minute presentation, Julie Loffredi, a counselor from the Rhode Island Small Business Development Center will review the basics of marketing. Attendees will have an opportunity to submit questions following the presentation (30 minutes for Q&A). All small business owners are welcome to attend. The presentation will cover:  - quick and basic marketing overview  - how to update your online presence and social media accounts to stay engaged with your customers - how businesses are using email marketing to best communicate with their existing customers  - taking action steps to improve customer satisfaction for the long term  - tools to boost virtual experiences, like videoconferencing  - review ways that customers can “shop local” online  - understanding marketing tools and platforms, including digital marketing - tips for launching a marketing campaign to increase leads and sales 

Speaker(s): Julie Loffredi, RISBDC Marketing Counselor

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