June 24, 2026

11 a.m. – 12:30 p.m.

How do you know if your price is “Right”? Nothing drives profitability and demand more than effective pricing!

This webinar reveals what you must consider when choosing the price for your product or service. Learn how the “4 C’s” of marketing are critical in today’s digital world and how they affect your pricing methodology. We’ll also examine several pricing strategies, discuss the effects of price changes, and cover the importance of choosing the right sales channel.

Key takeaways you can expect:

– How “Consumer Value” is a reflection of your brand

– Consumer experience determines your success: Price it Right!

– Pricing Strategies that increase demand

– Do’s and Don’ts when considering price changes

– Choosing the appropriate sales channel

Your Presenter: Tom Oertel

Tom has had a 30-year career as a Sales Rep for worldwide service providers. He is an expert on channel sales strategy and execution. He spent 5 years as a Product Line Manager, jointly responsible for global marketing, promotions and pricing. Tom has spent the last 8 years as a SCORE Business Advisor, working with startups & established businesses helping address real challenges to accelerate their success.

https://www.score.org/ma/se-massachusetts/business-education/price-it-right/